Irina Vasilkova
Product Marketing advisor with 14+ years of diverse experience in delivering global product launches and go-to-market strategies at top tech and startup companies.
I'm proven in building best-selling products from ideation to launch. I'm passionate about understanding customers, their behaviour, psychology and neuroscience behind impactful product insights.
experience
Managing Director,
Product Marketing Consultant
now
Make
Senior Manager,
Product Marketing
2024 - now
Providing consultancy services on product marketing strategy, consumer & market research, and go-to-market strategy.
Leading global product marketing strategy of core platform proposition and executing go-to-market plans by translating market insights into impactful positioning, driving cross-functional alignment, and enabling business growth.
Meta
Provided crucial market insights and advocated on behalf of advertisers during the formulation of a product proposition for an account recovery solution, ensuring alignment with business needs.
Led an audit of the advertiser restriction end-to-end user journey, identifying significant pain points which led to influencing the product roadmaps of four teams—Abusive Businesses, Core Ads, Paid Experiences, Cross-Meta Support—with expected improvements in customer experience and increased Ads revenue.
Global Product Marketing,
Consultant
2022 - 2023
Avon Natura & Co
L'Oreal
Head of Global Product Marketing
2010 - 2022
Delivered product strategy that brought the category back to growth in YTD Sales. Optimised product category architecture and reinvented product portfolio, including the #1 product in sales.
Led the global category's new annual product roadmap process implementation, which increased the quality of product ideas and team expertise.
Built a brand new, high-performing, diverse team.
